The Time I Screwed Up A Deal with Geico

By May 13, 2013 8 Comments


A couple of years ago, I got a call from Geico (that’s right the insurance company) asking for a bid to design their mobile app. This was a huge deal! We scheduled a web conference for 2 weeks out.


Two weeks went by, and the meeting was here. I was feeling confident in myself and my artwork. That soon subsided. I screwed up.

How did I screw up?


I wasn’t prepared enough. I rushed through the content process and went straight to the design aspect.


Sure my design was pretty on 3 pages, but it didn’t have any substance. In fact, it was so light on substance that my meeting only lasted 10 minutes. I didn’t rehearse what I was going to say, because frankly I thought I was good enough to wing it.


I wasn’t good enough to wing it.


After I showed the entire app, there was a long pause…then this question,


“Is that it?”


Then there was an even longer pause from me. Needless to say, I didn’t get Geico as a client.


I learned a tough lesson that day. You have to wow people. The wow factor doesn’t just come from great design. It also comes from having great content.


Wow look at this!

This is an optional, highly
customizable off canvas area.

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