I work with a lot of non-profits, lay leaders, churches, and business’s all over the world. All of them have one common theme.
They need money.
They need money to end the AIDS epidemic in Africa. They need money to buy a plane ticket to Haiti. They need money to buy back packs full of school supplies for underprivileged children. Everyone needs money.
That’s why they call me. They “need” a good video or a compelling graphic for people to give to their organization. They want to know what the latest social networking site is, so they can be the first person out there. They think if they have the flashy graphics or the Facebook pages with 100,000 likes, that the money will start pouring in from every which way.
That’s when I stop them.
You see the videos and graphics for your fundraising event won’t make or break you. Sure it makes you look professional, but it’s not the reason people give.
Why won’t it work?
They’re asking for money.
Let me explain.
Everyone has heard everything. There is nothing new under the sun. It’s not about the information you give, because sometimes that’s not compelling enough. Honestly, sometimes it’s not even about the need.
It’s about inviting your audience to be involved, and to participate with your vision.
It’s our job to make our audience feel a part of our vision.
It’s about being invited to participate in the journey of the product.
People always want to be a part of something bigger than themselves. Invite your people to be a part of something bigger than them.
So instead of just asking for money, what can you do to invite people to be a part of the journey?