We are all pretty familiar with maps, right?
You know, those large pieces of paper that unfold to show the entire state we are traveling through. They helped us to get from point A to point B. Sure there were some twists, turns, and maybe even a wrong turn here or there. However, they always got us to where we needed to go.
That’s why I wanted to introduce to something called the fundraising map.
The fundraising map below is a graphic I created to show the journey of someone’s fundraising campaign.
(click to enlarge – opens a new window)
So lets break down each segment of the map.
Find A Cause
Finding a cause is vital when creating a campaign. Is this cause something near and dear to your heart? Will people be able to rally around you for this cause? How will this cause make a difference? If you’re reading this blog post, most likely you all ready know your cause. It never hurts to resist the cause and why you want to raise money for it.
Identify The Problem
You have your cause, now you must identify the external problem to your campaign. What is the main conflict that you are trying to solve. Taking this external problem, you must then create a way to make the donor feel relatable to the conflict. The important note to take away is that this is about your donor. It’s not about you or your company.
YOU ARE NOT THE SOLUTION.
The solution always is your donor.
If the donor were to never get involved in your cause what would the world? What happens if your campaign doesn’t exist? What are statements could you create that would allow your donors to empathize to your cause?
While identifying the problem, you must also identify a timeline of your fundraising campaign. Mark it on a calendar. Always give yourself at least a week before you need all total funds in. You need a little wiggle room just in case all the money hasn’t trickled in.
When you create a plan and execute it, this establishes confidence in you from your donors. They look to you as someone they can trust and someone who could actually change the world!
Call To Action
There always needs to be a call action.
IF YOU NEVER ASK SOMEONE TO GIVE, THEY WILL NEVER GIVE
Call to actions need to be clear and concise. It must be easy to navigate. People are stupid, but people don’t like clutter either. They want to be able to donate effortlessly.
Example of call to action words
- Act Now
- Choose to be a part
- Partner with me
- You can start by
- Be the solution
Along with call to actions, another good option is to offer gift incentives for giving. Think of simple take aways that the donors can receive but doesn’t cost you a lot of money or time. Make the donors feel like they are getting a deal for helping you out.
Once a donation is made it isn’t over. This is a journey you and your donor are on.
Make sure to always thank your donors. Creating an actual handwritten note or a simple email goes a long way. The only requirement is that everything needs to be personal. You may have 10 people that donate, so write 10 thank you notes. You may have 5,000 people donate, so write 5,000 personal notes. Think how much something like that will mean to your donors that you took the time to personalize it to them. These donors are more than likely to be come lifetime donors to future endeavors because you took the time to make it personal for them.
Celebrate where you have come from. Invite your donors to celebrate with you. Create items such as Instagram photos or simple tweets that the can share with their friends. Remember this is their journey too.
The fundraising map about is my own personal fundraising map. Yours may look different based on your campaign and/or personality. I hope you can see the importance of having a simple road map to help you get to a successful fundraising campaign.
So what’s your fundraising pyramid like right now?
What are you fundraising?