Like you, my schedule is pretty full these days. Juggling between design projects in Asana, creating my my own content, being a newlywed, and running social media brands for some pretty large non-profits, finding time can be a tough objective to accomplish. However, every now and then a project comes across my desk that is a creative outlet, fun, and has a pretty rushed deadline.

Cue Heath McNease.

Heath and I have known each other for about 5 years now and I’ve had the chance to direct two of his most watched music videos:
Skibiddy (22k views)
Groundhog Day (12k views)
So the other day when I heard my phone go off and realized it was Heath, I immediately knew I wanted to take on whatever project he had cooking up. It was spontaneous and would probably mean working some extra hours burning the midnight oil, but I knew I needed to the make time to be spontaneous.

Why?

I’ve found during the times that my schedule is too rigid, the process of creation becomes status quo. When we embrace this paradoxical art of spontaneity, we throw the rule books out on how the process should work. It exercises the brain to become more flexible and, in turn, more creative.

 

I understand that building processes are inevitable and much needed in order to grow both as a business owner and as an artist. Those same processes that enable us to grow also enable us to be mundane and cliche if we aren’t careful. If our designs become repetitive in style and our masterpieces become uninspired, we limit ourselves to opportunities that would allow for originality and works of art that express new ideas.

 

I love what Edward Slingerland, Professor of Asian Studies and Embodied Cognition at the University of British Columbia, had to say about the art of spontaneity:

 

“We have been taught to believe that the best way to achieve our goals is to reason about them carefully and strive consciously to reach them. Unfortunately, in many areas of life this is terrible advice. Many desirable states — happiness, attractiveness, spontaneity — are best pursued indirectly, and conscious thought and effortful striving can actually interfere with their attainment.” 

 

After Heath explained his vision behind the video, I went straight to editing and had the first cut to him within four hours. Honestly, the video that you see is pretty close to the original cut. With a few shot changes and color corrections we had the video you’re about to watch.

 

This doesn’t happen all the time…but it does happen sometimes. Enjoy the video.

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