You’ve got something to say.

You’re ready to sell it to the world.

You’ve done the all the research and due diligence.

You know deep down in your heart that when people hear about your product, they will flock to it. They will hold it high on a pedestal, almost idolizing it. In fact, they’ll most likely place it right next to their Bible on their nightstand, BECAUSE THAT’S HOW MUCH IT CHANGED THEIR LIFE.

Then reality hits and you realize… no one cares.

How do we make people care?

No one’s clamoring over your product because it’s not what they want. You literally could be selling life itself, but if you don’t package it as something they will understand and need, they’ll never move forward.

Let’s say you have a friend **cough** trying to package spiritual devotionals for entrepreneurs. Sounds fun, right? Well, for the most part that doesn’t excite the consumer and can even go over their head. So, what is it they want that the spiritual devotionals will help with?

The ability to have practiced meditation time?
To improve their relationship with God?
To balance their work life and their spiritual life?
Practical exercises to strengthen their mind and soul?

The way you market a product is separate than the product itself.

Think about it this way, nobody started plucking kale off the ground and thought, “This is the most delicious weed I’ve ever tasted!” If the kale industry had tried to sell kale for what it really is, a nasty garnish from the ground, we wouldn’t have the kale industry today. Instead, we now have this fantastic cruciferous “super food” that is high in vitamins A, C, K and has lots of iron and calcium.

Don’t believe me?

According to the US Department of Agriculture, farm product of kale in the US rose 60% between 2007 and 2012.

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Whatever you’re trying to sell, if you explain it from the right angle it can become the next kale.

KALE YEAH

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