It’s a sobering moment when you realize there are thousands of other businesses out there just like yours. Don’t believe me? Just go to Google and search your type of business. Making an app? There are tons of app companies. Are you opening a lawn care business? Well, so is Bob down the street. Are you in real estate? So is my best friends mom…no really, she is and she’s great at it. Competition…
We all have competition.
What makes you so special?
Your idea for your business is not original…and that’s liberating. Once you realize that the world is filled with ideas waiting for you to infuse your own personality and insight into them, you’ll have an easier time being successful.
There will always be competition in the same “ genre” of work as you, and there could even be people who try to infuse your personality into their product. Guess what? There’s only one you. The imitators can try to act like you, but they will only fail. They aren’t you.
There is this fundamental misconception that competition is only with the people in the same line of business as you.
Competition surrounds us. Your customers are getting pulled in every which way by a clamorous world. Since everything is our competition, we can start looking at our products outside the conventional norms in which they live.
On October 23, 2001, Apple unveiled the revolutionary iPod. The release was met with a lot of skepticism from the press, competitors, and even fans of Apple. Why did Apple think they had any business in the music industry? They sold computers, not music devices… and that’s exactly what set them apart. Apple was able to take their unique background and worldview and apply it to a device outside the “computer world.”
I don’t have to tell you how successful they became for thinking outside the typical norms of their business.
“I used to hold my secrets tightly, but I’ve learned that community is more important than competition.”
What’s scripture say about competition?
Then I observed that most people are motivated to success because they envy their neighbors. But this, too, is meaningless–like chasing the wind. “Fools fold their idle hands, leading them to ruin.” And yet, “Better to have one handful with quietness than two handfuls with hard work and chasing the wind.”
“Pay careful attention to your own work, for then you will get the satisfaction of a job well done, and you won’t need to compare yourself to anyone else.”
Competition has the tendency to steal our joy and question our purpose. It’s a self-seeking envious monster that can consume our life. God realizes how our hearts and minds work and continually speaks against this mindset throughout scripture.
When we divide our world into “us” vs. “them,” it leaves no room for grace and encouragement. Know this: Someone else’s success does not mean you will not have success. There is no finite amount of achievement in your hustle. Let’s be the people who celebrate our competition because their success can be our success when we partner together.
Yes, competition can be a healthy way for us to push the boundaries of our hustle. When we view opponents more like a community rather than the enemy it opens us up to a chance for us to experience meaningful partnerships that allow us to extend grace and encouragement.